I majored in Integrated Marketing Communications at The University of Akron. After forgoing internships to lead my marketing and sales fraternity to national success as President, cementing almost a dozen awards including Top Regional Salesperson and Top Speaker (culminating in being Keynote Speaker for the national conference in Miami), I decided to take on a summer internship with Repiscore my last year at the school.
At Repiscore, I quickly progressed from User Experience Designer to Product Manager, leading the engineers to develop project milestones at a faster and more stable pace. After graduating, I took on a position as the Marketing Specialist at phil&teds, a luxury juvenile products manufacturer. Here, I lead the North American market to consistent success in brand salience and direct retail support through high profile collaborations with Darling Magazine's Sarah Dubbledam and celebrities like Beverley Mitchell. I worked in close collaboration with the teams in New Zealand, Malaga, and London to deliver brand consistent campaigns internationally.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images